The Story of ONE
ONE is not just a fragrance house — it’s a mindset rooted in presence, purpose, and power. ONE exists to inspire those who live life with intention.
Every bottle carries that purpose — to empower you in every space with confidence, elegance, and intention. Because when you smell good, you move differently. You speak differently. You attract differently.
The ONE Legacy Collection
Brand Vision
Rooted in the fusion of science, culture, and design, ONE exists to empower people to show up as their most authentic selves — bold, intentional, and unapologetically ONE.
Keyshawn (Shawn) Pettieway - Founder of ONE Fragrance House
The Founding of ONE
ONE began with a single belief — that a scent can change the way you show up in the world.
Founded by Shawn Pettieway, a chemical engineer, designer, and technologist, ONE was born at the crossroads of science, soul, and design. What started as curiosity in a lab evolved into a purpose — to craft fragrances that ignite confidence, presence, and connection.
From an early age, Shawn understood the power of scent. His grandmother’s embrace carried a distinct smell. His mother’s perfume lingered like grace in motion. His father’s cologne spoke without words — strength, stillness and respect. And his brother — who was always discovering and bringing home new fragrances — introduced Shawn to the world of scent in a way that felt magnetic.
Through them, Shawn saw that fragrance was more than smell — it was PRESENCE. It was how people remembered you, how you owned a moment, how you turned life into something cinematic.
That moment became the heartbeat of ONE.
ONE was created for those who understand that fragrance isn’t an accessory — it’s essence. It’s the bridge between who you are and who you’re becoming. It’s a reminder that you are ONE of ONE.
The ONE Team at Invest Fest 2024
Our Mission
To craft luxury fragrances and sensory experiences that merge chemistry, storytelling, and design, inspiring people to live boldly, move intentionally, and show up authentically — because being ONE of ONE never goes out of style.
The ONE Legacy Collection
Cultural Impact
ONE represents a new chapter in modern perfumery — one where diversity, innovation, and intentionality shape the narrative of global luxury. The brand exists to empower presence in all forms — inspiring a community of individuals who live boldly, think differently, and embody purpose in every space they enter.
The ONE Experience
ONE is not just worn — it’s experienced.
When you wear ONE, you don’t just smell good —
you become unforgettable.